EFFECTIVE MECHANISMS FOR ORGANIZATIONAL MANAGEMENT OF REAL ESTATE: ANALYSIS, PROBLEMS, AND PROSPECTS FOR INTRODUCING NEW TECHNOLOGIES

Аннотация

This article presents an in-depth analysis of modern management mechanisms in organizations, focusing on three essential models: traditional hierarchical, process-oriented, and project-oriented approaches. The study is based on systemic and comparative methods, as well as the synthesis of theoretical and empirical data concerning digital technology adoption, automation, and flexible management methodologies. Findings reveal that the traditional model offers stability and strong control but limits adaptability and slows responses to changes in the external environment. Process-oriented management improves quality and accelerates task execution but demands high integration of business processes and substantial resources. Project management promotes result orientation, yet its success heavily depends on employee motivation, teamwork quality, and the team’s competencies. The discussion offers practical recommendations: deployment of Agile/Scrum methodologies, automation of workflows via digital platforms, enhancement of staff training and mentoring, and leveraging ERP systems and AI elements to support managerial decisions. In conclusion, organizations that combine the best practices of all models and proactively embrace digital transformation can achieve high resilience, quality in management, and competitive advantage. The results are valuable for managers, researchers, and consultants engaged in optimizing organizational processes.