THE POWER OF THE POPULAR: MASS CULTURE IN A GLOBALIZED WORLD

Authors

  • Fayyoza Muhiddin qizi Abdiyeva Author

Keywords:

Mass culture, globalization, mass media, consumer culture, youth

Abstract

This article explores the concept of mass culture, its historical development, driving forces, and role in contemporary society. It also analyzes how mass culture influences youth and impacts cultural diversity—both positively and negatively.

References

1. Storey, J. (2018). Cultural Theory and Popular Culture: An Introduction. Routledge.

2. Strinati, D. (2004). An Introduction to Theories of Popular Culture. Routledge.

3. Adorno, T. & Horkheimer, M. (1944). The Culture Industry: Enlightenment as Mass Deception.

4. UNESCO (2021). Cultural Diversity and Globalization.

5. Pew Research Center (2022). Teens, Social Media & Technology

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Published

2025-08-24

Issue

Vol. 2 No. 8 (2025): International Journal American Journal of Modern World Sciences

Section

Articles