PROSPECTS OF USING CRYPTOCURRENCIES IN CORPORATE FINANCIAL MANAGEMENT

Abstract

Global business crises have become more frequent and more complex due to tightly coupled supply networks, digital dependence, geopolitical fragmentation, and accelerating climate and health risks. Unlike routine disruptions, crises threaten an organization’s strategic viability by overwhelming normal controls, compressing decision time, and amplifying uncertainty across stakeholders and markets. This article develops a Web-of-Science–style conceptual framework that connects (1) the crisis lifecycle (anticipation, containment, recovery, renewal) with (2) five capability pillars required for sustained performance under turbulence: financial robustness, operational resilience, digital and cyber readiness, organizational adaptability, and stakeholder legitimacy. Building on insights from crisis management, dynamic capabilities, and high-reliability organizing, the paper proposes a portfolio of strategies that firms can combine depending on crisis type and exposure: liquidity and capital flexibility, scenario-based risk governance, supply chain visibility and multi-sourcing, digital continuity and cyber controls, workforce and leadership readiness, and trust-centered communication. The article contributes by integrating “survival” actions (stabilization) with “advantage” actions (reinvention), arguing that long-term crisis success depends on converting disruption into strategic learning, business model evolution, and legitimacy restoration. Practical implementation steps and measurable indicators are provided to support executive decision-making and organizational preparedness.